Living Simply
Living Simply is a digital publication focused on minimalism, home design, and cultivating a calmer, more intentional way of living. Through thoughtful stories, expert insights, and practical advice, the brand helps readers cut through the noise of everyday life and embrace a simpler, more balanced lifestyle. Delivered primarily through an inbox-first experience, Living Simply provides inspiration and guidance for creating a home and life rooted in clarity and ease.
As lead designer, I developed the full brand identity for Living Simply, including the logo system, visual language, email design, and landing page. In collaboration with the creative team, I helped shape the brand’s strategy and positioning, translating its philosophy of simplicity into a calm, cohesive design system. Drawing inspiration from Zen sand gardens and natural textures, the identity balances minimalism with warmth to create a tranquil and welcoming experience for readers.

The Living Simply logo reflects the brand’s philosophy of calm, intentional living through clean forms and quiet restraint. Inspired by the raked patterns of Zen sand gardens, subtle textures and flowing lines introduce a sense of rhythm and tranquility throughout the visual system.








