Living Simply is a digital publication focused on minimalism, home design, and cultivating a calmer, more intentional way of living. Through thoughtful stories, expert insights, and practical advice, the brand helps readers cut through the noise of everyday life and embrace a simpler, more balanced lifestyle. Delivered primarily through an inbox-first experience, Living Simply provides inspiration and guidance for creating a home and life rooted in clarity and ease.

As lead designer, I developed the full brand identity for Living Simply, including the logo system, visual language, email design, and landing page. In collaboration with the creative team, I helped shape the brand’s strategy and positioning, translating its philosophy of simplicity into a calm, cohesive design system. Drawing inspiration from Zen sand gardens and natural textures, the identity balances minimalism with warmth to create a tranquil and welcoming experience for readers.