Terrawest is an athleisure brand based in Boulder, Colorado. Rooted in sustainability, activism, and wellness, the brand is committed to giving back through its partnership with One Tree Planted, planting two trees for every item sold. In an oversaturated athleisure market, Terrawest needed a brand that could clearly communicate its values while standing out with a distinct and meaningful point of view.

I developed a cohesive brand identity system that brings these values to life across every touchpoint. From visual identity and packaging to social media and product applications, the goal was to create a brand that feels grounded, active, and purpose-driven, ensuring consistency while allowing the identity to live naturally both in digital spaces and out in the world.