Craft Your Career is a career coaching brand designed to help people reconnect with what they truly want from their work through workshops and 1:1 support. Serving both students just starting out and professionals re-entering the workforce, the brand needed to feel approachable and encouraging to a wide demographic while maintaining a strong sense of trust and credibility.

I developed a visual identity that supports this wide range of users while bringing clarity to what can often feel like an overwhelming process. Inspired by the idea of navigating an unclear path, the system draws on the metaphor of a maze, positioning Craft Your Career as a steady guide. The result is a brand that creates a sense of direction and confidence, helping people move forward with greater clarity and ease.