Feeding Curiosity is a curated newsletter that delivers the best of the best — the content that everyone’s reading on a range of topics. Built around the idea of surfacing what people are genuinely interested in, the brand focuses on sharing stories that resonate with its audience and drive meaningful engagement — without relying on clickbait.
As the designer, I developed a visual identity and email system centered on clarity, hierarchy, and performance. With engagement as a key driver, the challenge was to create a design that feels compelling and easy to scan, while maintaining credibility and trust. The result is a flexible system designed to highlight content effectively and encourage interaction without overwhelming the reader.
The identity is inspired by the idea of going down the rabbit hole, using curiosity as a visual and conceptual driver to spark deeper exploration. A lock-and-key motif introduces a sense of discovery and intrigue, adding a touch of whimsy while maintaining clarity and focus on the content.
